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Meet Senior Decision Makers From The Following Industry Sectors:
- Retail
- FMCG
- Premium Goods
- Financial Services
- Technology
- White Goods
- Travel & Holiday
- Automotive
- Food Service
- Consumer Services
Directors And Heads Of:
- Marketing
- Consumer Insight
- Consumer Strategy
- Consumer Planning
- Brand
- Category Insight
- Research
Plus:
- Marketing Agencies
- Market Research Firms
- Advertising Agencies
- Branding Agencies
- Consumer Trends Analysis Firms
- Category Insight Firms
- Economic Researchers
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| SIMPLICITY MESSAGING WORKSHOP:
UNDERSTANDING THE PRIORITIES OF THE POST-RECESSION CONSUMER
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This workshop, run by experts in the branding industry, is about drawing consumers back to your brand, through being in touch with the values that hold the highest value for your customers.
| 09.00 |
Breaking Down Simplicity |
- Explaining why simplicity is so important post-recession
- Simplicity in the product, the retail environment, the multi-channel communication and in the message
- How brands are battling to rebuild loyalty and trust amongst their consumers
- Understanding the importance at this particular time of regaining brand loyalty through authenticity, and how to communicate these values to the consumer
| 09.45 |
Questions & Discussion |
| 10.00 |
Morning Coffee Break |
SERIES OF CASE STUDIES
| 10.30 |
Lessons Learnt In How To Message Simplicity And Back It Up With Action |
| A |
A Multi Channel Communication Campaign In A Major Food & Drink Brand – Coupling Technology With Simplicity |
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| B |
A Campaign That Revolutionised Public Sentiment Towards A Brand Using Simplicity In The Message |
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| C |
Transparency In The Business Model, Gaining Trust In The Authenticity Of A Brand’s Product – An Example From Financial Services |
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| 11.45 |
Questions & Discussion |
CONCLUDING PANEL
| 12.05 |
Condensing The Idea Of Simplicity Into A Useable Tool For The Post-Recession Consumer |
| 12.30 |
Networking Lunch Break |
| ENVIRONMENTAL SUSTAINABILITY AND SOCIAL RESPONSIBILITY: CREATING VALUE IN YOUR CATEGORY |
In a world of financial uncertainty it’s more important than ever in the consumer’s mind to make the right choice. However, during the recession we saw a gap between what consumers said and what they actually did, when faced with the choice to purchase a more expensive, more environmentally sustainable product. This workshop will develop tools for integrating sustainability into your brand and category.
OPENING SESSION
| 13.30 |
What Will Motivate Consumers To Pay A Premium For Sustainability? |
This general overview, given by a group of experts in branding and marketing sustainability issues, will consider the increasing importance of sustainability and responsibility issues for businesses to compete, and how this translates into messaging to the consumer.
- Breaking down the sustainability agenda into its constituent parts, and how these apply to the consumer in terms of priorities
- Analysing different consumer personas and categories in which sustainability is playing an increasingly important role
- Understanding how to maximise the potential of “green” messaging, even when it is merely expected, for example in a mainstream retailer
BREAK-OUT WORK GROUPS ON THREE CROSS-CATEGORY THEMES
| 14.15 |
How To Build Potential Cost Into A Potential Marketing Opportunity |
Lead by messaging experts, three groups will develop ideas for how brands can maximise their sustainability agenda in terms of revenue, within three contrasting consumer contexts. Each group will come up with different ways in which brands could exploit the mindset of consumers in these different contexts, exploring the value concepts explored in the previous presentation.
Theme 1: Environmental Sustainability In The Home
Theme 2: Environmental Sustainability Out Of The Home – Eating And Drinking
Theme 3: Environmental Sustainability Out Of The Home – Holidaying And Travel |
| 15.00 |
Presentation Of Key Points Developed During Discussions |
| 15.45 |
Afternoon Refreshments |
CONCLUDING PANEL SESSION
| 16.15 |
Marketing Sustainability To The Post-Recession Consumer |
Some key brands with a prominent sustainability agenda, come together with marketing and branding experts, to discuss in what ways sustainability issues are relevant to the post-recession consumer and how to effectively communicate them.
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| INT. HEAD OF MARKET RESEARCH AT THE BODY SHOP JOINS SPEAKER PANEL . . More |
Susan Aubrey-Cound
Director Of Multi Channel Development
MARKS & SPENCER
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Dennis Turner
Chief Economist
HSBC
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George Buckley
Chief UK Economist
DEUTSCHE BANK
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Michele Giles
Head Of Insight Groceries
PREMIER FOODS
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Jason Willicombe
Head Of CRM
BAA
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Tim Wade
Marketing Director GB
BEST WESTERN
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D’Arcy Rossiter
Consumer Insight Director
TALKTALK GROUP
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Russell Braterman
Marketing Director
PHONES 4U
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Martyn Bridges
Marketing Director Heating Technology
BOSCH DOMESTIC APPLIANCES
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Todd Bever
Consumer Insight Director, Major Appliances Europe
ELECTROLUX
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Gary Price
UK Marketing Director
AVIVA PLC
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Oliver Lucas
Brand Planning & Insight Senior Manager
NEW LOOK
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Jonny Peacock
Strategic Planning Controller, Premium Spirits and Wine UK
PERNOD RICARD
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Matt Harrison
Sales And Marketing Director
THE EVENING STANDARD
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Matt Thompson
Marketing Director
AUTO TRADER
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Ana Eizaguirre
International Head Of Market Research
THE BODY SHOP
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Ben Rhodes
Vice President Marketing UK & Ireland
MasterCard
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Dave Skelsey
Director
STRICTLY FINANCIAL
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