PROVIDING CROSS-CATEGORY INSIGHT INTO EMERGING POST-RECESSION CONSUMER BEHAVIOURS TO UNDERSTAND HOW BRANDS CAN ADAPT TO THE SHIFT IN VALUES
Why Brands And Retailers Should Attend
- Gain cross-category insight into the emerging values, attitudes and behaviours of the post-recession consumer across the whole spectrum of purchasing situations
- Understand how to build value back into your category after the promotionally-intensive marketing of the recession, by plugging into the values of the “new consumer”
- Learn and apply lessons from what brands have done in their categories during the recession to sustain and increase their market share
- Develop tools for analysing consumer behaviour and moving towards actionary strategy for your brand
- Analyse the importance of values such as authenticity, simplicity, sustainability, and how consumers are prioritising these values in different categories
- Learn exactly what consumers are prepared to pay a premium for post-recession
- Hear a background introduction from leading economists to understand how economic factors and levels of disposable income will influence consumer behaviour post-recession
- Learn specific consumer trends from the brands and retailers who are at the forefront of their respective industries and consumer groups
- Gain insight into which recessionary trends will stick and which will change in the crucial coming months, to help build marketing strategies and build brands that will weather the new environment
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